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Blandy's Masterclass: Unconventional Madeira

Under the guidance of CEO and 7th generation family member Chris Blandy, together with award-winning winemaker Francisco Albuquerque, the new 10-year-old range has been created using techniques refined over Blandy’s 200-years of heritage combined with detailed knowledge borne of extensive research and a thorough understanding of the region. Each varietal undergoes a meticulously tailored aging process in Blandy’s 16 different ageing rooms located across two distinct sites.

Designed to challenge existing conceptions of Madeira and attract new consumers to the category, this new 10-year-old range has had a radical packaging redesign that is unique to these wines. New sleek clear bottles are used to show off the wonderful hues of the four varietals and colourful labels create a great shelf standout. An unconventional range, this launch marks another milestone in Blandy’s two centuries of history, and a step-change in Madeira DNA.

Alongside the new range of 10 Year Old wines, Chris Blandy will also present the second selection of the Blandy family’s Heritage Collection of wines – the astonishing 1965 Sercial.

Masterclass time: 11.00am, Bishop Partridge Hall

Wines to be tasted

  1. Blandy’s 10 Year Old Sercial
  2. Blandy’s 10 Year Old Verdelho
  3. Blandy’s 10 Year Old Bual
  4. Blandy’s 10 Year Old Malmsey
  5. Blandy’s Heritage Collection Sercial 1965

Applications to participate in the masterclass close on 21st March. Priority will be given to people who sell or serve port in an on-trade environment. Registered attendees will be sent details of how to express an interest in attending this masterclass.

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Placemats for this masterclass are being produced using the freeware developed by  J.D.A. Wiseman. You can find this freeware and instructions on how to use it for your event at https://github.com/jdaw1/placemat